A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury
218 pages, Hardcover
ISBN: 0670030767
ISBN13:
Language: English
Publish: January 15, 2002
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.