All Business is Show Business

Every day your organization-and you-are in the spotlight. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for to be successful, you must create an emotional link with your audience. “No matter what your business,” says Scott McKain, “you are always on stage. Make your performance one that leaves your customers with a feeling of Wow !”