All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
208 pages, Hardcover
ISBN: 1591841003
ISBN13:
Language: English
Publish: May 19, 2005
AudiobookBuisnessBusinessCommunicationEconomicsEntrepreneurshipNonfictionPersonal DevelopmentPsychologySelf Help
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.