Applying Sun Tzu’s Art Of War In Marketing

Recognized as the oldest military treatise of all time, Sun Tzu’s Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu’s tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today’s competitive and often combative workplace so much easier.