Avant-Garde Page Design 1900-1950

Jaroslav Andel’s Avant-Garde Page Design 1900–1950 demonstrates the indebtedness of today’s visual aesthetic to the experimental page design of the historical avant-garde. The book presents a richly illustrated survey of groundbreaking work created by avant-garde artists and page designers during the early part of the 20th century. It shows how page design emerged as highly sophisticated form of art in its own right, and directly or indirectly, prefigured the communication revolution we are undergoing today. With images by more 250 individual artists, the book chronicles the history of modern page design and presents vivid examples drawn from the major movements of the Expressionism, Cubism, Futurism, Dadaism, Constructivism, and Surrealism. Illustrations include designs by Pablo Picasso, Henri Matisse, Wassily Kandinsky, Marcel Duchamp, Alekandr Rodchenko, Lázló Moholy-Nagy, El Lissitzky, Jan Tschichold—as well as the lesser-known figures whose efforts shaped the printed page as we know it today.