Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
James B. Twitchell
336 pages, Hardcover
ISBN: 0743243463
ISBN13:
Language: English
Publish: 1093935600000
BusinessCulturalEconomicsNonfictionPoliticsSocial ScienceSociology
A social analysis of the impact of branding on various facets of high culture discusses how everyday companies and products have become symbols of American power, discussing how branding has had a pervasive affect on higher cultural institutions, including the church, universities, and museums. 50,000 first printing.