British Modern: Graphic Design Between the Wars

The 1920s, 1930s, & early 1940s witnessed a remarkable surge of creative activity in Brit. graphic arts & commercial design. Starting with bold geometric posters touting London s new subway system, Brit. designers embraced artistic developments taking place in America, France, & Germany, incorp. the visual lang. of Cubism & Futurism. British artists played a crucial role in the revitalization of their economy & culture. This book includes over 200 reproductions from the 1920s through the 1940s, with examples from publicity for cultural events, consumer products, fashion, industry, & travel, with signs, posters, product, packaging, & magazine covers. Over 100 color illustrations.