Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student’s textbook experience and brings students up-to-date on the latest developments in mass communication,–from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.