Electronic Commerce: A Managerial Perspective
Efraim Turban
792 pages, Hardcover
ISBN: 0131854615
ISBN13:
Language: English
Publish: 1104566400000
Describes the essentials of electronic commerce – how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.