Emotional Branding – Paradigma Baru untuk Menghubungkan Merek dengan Pelanggan
Marc Gobé
369 pages, Paperback
ISBN: 9797415643
ISBN13:
Language: Indonesian
Publish: 1266307200000
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.