Exploring Social Change: America and the World

Ideal for those new to the subject, this compact introduction to social change explores the “big” issues, but in a way that engages the life experiences of individuals (the “micro-macro” connection). Unlike most books on the subject, it shows the connection between many issues, using current data and a balanced discussion of major perspectives, theories, and models. Begins with an introduction to sociology and the concept of social change; then explores recent changes and trends in contemporary American society; discusses concepts, theories, and models of change with reference to social movements, revolutions, innovation, and the role of change agents as producers of social change; and concludes with a discussion of world-scale trends and change processes in the modern world, with reference to development, globalization, environmental issues, and prospects for the future. For those involved in marketing, policy development, etc.