Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

Robert W. Bly

292 pages, Paperback

ISBN: 0471236098

ISBN13:

Language: English

Publish: December 13, 2002

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Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool -Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, With Bob Bly’s simple and effective marketing strategies, you’ll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you’ll find creative ways to streamline your organization and prepare for unexpected problems. Don’t just watch your business dwindle–make your organization stronger through these proven techniques for making the most of your marketing dollar.

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