Growing Up Digital: The Rise of the Net Generation

The bestselling book announcing the arrival of the Net Generation–those kids who are growing up digital–now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways–and what implications this has for the world and business. Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a “tsunami” that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will “lap” their parents and leave them behind. The book also demonstrates the common characteristics of the acceptance of diversity, because the Net doesn’t distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technologythan the adults around them.