La caída de la publicidad y el auge de las RR.PP
Al Ries
304 pages, Hardcover
ISBN: 8495787350
ISBN13:
Language: Spanish; Castilian
Publish: March 1, 2003
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)