Marketing Warfare
Al Ries
224 pages, Paperback
ISBN: 0070527261
ISBN13:
Language: English
Publish: 880185600000
“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.” Newsweek “Revolutionary! Surprising!” Business Week ” Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.” USA Today