Momentum: How Companies Become Unstoppable Market Forces
Ron Ricci
224 pages, Hardcover
ISBN: 157851522X
ISBN13:
Language: English
Publish: 1035270000000
Argues that the unique features of digital products – and of consumer goods that contain digital components – force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer’s mind.