Mustang: Forty Years

NOW IN PAPERBACK!!!Ford’s Mustang, launched on April 17, 1964, became the Official Car of the Baby Boom. It was a fortuitous accident of timing and a brilliant result of product planning. This sleek, stylish automobile launched the “Pony Car” genre with a staggering 417,000 sales in its first year. Through 40 years of tough competition from Chrysler and General Motors, the Mustang has survived and outlasted them all. Dozens of interviews bring insight to the 40-year-old story, the on-going legend, and the Mustang’s future.’