Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Praise for PLUG YOUR BOOK!

    “I don’t care if you’re writing a computer book, a science fictionnovel or the next great self-help guide, you need to get your hands on a copy of Steve Weber’s Plug Your Book! … I highly recommend this one toevery author out there.”
— Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division

“An amazingly rich collection of cutting-edge promotional tactics andstrategies. Makes most other books about online publicity look sickly.”
— Aaron Shepard, Aiming at Amazon

“In-depth information about using Amazon as a marketing platform.”
— Christine McNeil Montano, Amazon Top Reviewer

“…I have launched online campaigns for more than 1,000 books. I’veworked with most of America’s largest book publishers, helping many ofthem build online marketing departments. The book you’re holding now isthe new training manual.”
— Steve O’Keefe, Publicity on the Internet

“Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it’s fiction, nonfiction, technical, business oranything else.”
— Dave Taylor, The Complete Idiot’s Guide to Growing Your Business with Google

“The first comprehensive guide to Internet book publicity.”
— Morris Rosenthal, publisher, Foner Books

“A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won’t find elsewhere.”
— Jane Corn, Amazon Top Reviewer

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Taking control of your book sales
One big caveat
How to use this book
Staying current

Electric word of mouth
Riding the big river
Amazon’s ‘long tail’
Getting recommended
Personalized bookstores

Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
… and this is success?
Haywired recommendations
Is it worth it?

Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews

Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books

Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania

Google, Amazon, digital content Google Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand

Pay-per-click advertising
Google AdWords
Yahoo Search Marketing

Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins

Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout

Other major online retailers
Barnes & Noble
BookSense

Ethics of online marketing
Shill reviews
Spam