Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Kim B. Clark
432 pages, Hardcover
ISBN: 0875842453
ISBN13:
Language: English
Publish: February 1, 1991
This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.