Selling Dreams: How to Make Any Product Irresistible
Gian Luigi Longinotti-Buitoni
335 pages, Hardcover
ISBN: 0684850192
ISBN13:
Language: English
Publish: January 1, 1999
The head of one of the world’s leading carmakers discusses the art of “dreamketing”–the marketing of dream items that allow customers to live out a material fantasy–and how to market products and services that appeal to a customer’s imagination. 25,000 first printing.