Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
Seth Godin
6 pages, Audio CD
ISBN: 1598870564
ISBN13:
Language: English
Publish: July 24, 2006
AudiobookBuisnessBusinessDesignEntrepreneurshipLeadershipManagementNonfictionPsychologySelf Help
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next “big” thing.