Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Hug Your Customers: The Proven...
Leaders
Leaders
Payback: Reaping the Rewards of Innovation
Payback: Reaping the Rewards of...
Harvard Business Review on Innovation
Harvard Business Review on Innovation
Open Innovation: The New Imperative for Creating and Profiting from Technology
Open Innovation: The New Imperative...
Boards That Deliver: Advancing Corporate Governance From Compliance To Creating Competitive Advantage
Boards That Deliver: Advancing Corporate...
Every Business Is a Growth Business: How Your Company Can Prosper Year After Year
Every Business Is a Growth...
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
What the Customer Wants You...
Profitable Growth Is Everyone’s Business: 10 Tools You Can Use Monday Morning
Profitable Growth Is Everyone’s Business:...
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers
The Power of Cult Branding:...
The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury
The Cult of the Luxury...
The Oz Principle: Getting Results Through Idividual and Organizational Accountability
The Oz Principle: Getting Results...
Enfoque
Enfoque
Positioning: The Battle for Your Mind
Positioning: The Battle for Your...
El origen de las marcas
El origen de las marcas
Global Marketing
Global Marketing
Developing Business Strategies
Developing Business Strategies
Strategic Market Management
Strategic Market Management
Managing Brand Equity
Managing Brand Equity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance,...
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
A New Brand World: Eight...
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
A New Brand World: Eight...
Brand Leadership
Brand Leadership
Brand Equity & Advertising: Advertising’s Role in Building Strong Brands
Brand Equity & Advertising: Advertising’s...
Construir Marcas Poderosas
Construir Marcas Poderosas
Building Strong Brands
Building Strong Brands
Unstoppable: 45 Powerful Stories of Perseverance and Triumph from People Just Like You
Unstoppable: 45 Powerful Stories of...
100 Ways To Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy
100 Ways To Motivate Others:...
SPSS Survival Manual
SPSS Survival Manual
The Fashion Designer Survival Guide: An Insider’s Look at Starting and Running Your Own Fashion Business
The Fashion Designer Survival Guide:...
Make the Rules or Your Rivals Will
Make the Rules or Your...
Missed Fortune 101: A Starter Kit to Becoming a Millionaire
Missed Fortune 101: A Starter...
Buy, Rent and Sell: How to Profit by Investing in Residential Real Estate
Buy, Rent and Sell: How...
A Theory of Everything: An Integral Vision for Business, Politics, Science & Spirituality
A Theory of Everything: An...
Mooch
Mooch
Let’s Get Real or Let’s Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed
Let’s Get Real or Let’s...