The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad
273 pages, Paperback
ISBN: 0131877291
ISBN13:
Language: English
Publish: 1136102400000
BusinessEconomicsEntrepreneurshipFinanceIndiaInternational DevelopmentManagementNonfictionPovertySustainability
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.