The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization′ has been an increasingly global phenomenon over the last three years.