The Multinational Mission: Balancing Local Demands and Global Vision

The Multinational Mission , based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms provides an explicit logic and a basis for top management to act.

Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach.