The New Positioning: The Latest on the World’s #1 Business Strategy
Jack Trout
0 pages, Audiobook
ISBN: 1559351934
ISBN13:
Language: English
Publish: January 1, 1996
Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.