The Popcorn Report

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we’ll buy, where we’ll work, and what we’ll think in the next decade. For the corporate manager and the owner of a “kitchen table” business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future’s impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson’s chance to get the word on the future–now.

00-01 William Allen White Children’s Book Award Masterlist