The Street-Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way

If you’re in business now… or have ever even thought about being in business, read this book! Starting with two thousand dollars and a gritty determination to succeed, Jay Goltz built his business the hard way…from the ground up. Early on, he realized that no amount of education could prepare him for the day-to-day rigors of building a business. So, he learned through experience. Today, thirty-five years later, Goltz operates the world’s largest custom picture-framing facility… it is thirty times the size of the average framing shop. No waxing philosophical here. In The Street-Smart Entrepreneur , Goltz tells it like it is, offering real-life lessons that can help you suceed in the “in-your-face” world of business. Among the important topics Goltz  Savvy Marketing Starting up without throwing upUnderstanding Cash How you can be swamped with business and still go brokeGrounding Your Controlled growth or growth out of control?Hiring You’re only as good as your worst employeeKnowing the Good accounting won’t make your business, but poor accounting can ruin it.Leveraging All your assets? No just the financial ones.Serving Is the customer always right?