Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Phil Dusenberry
320 pages, Hardcover
ISBN: 1591840821
ISBN13:
Language: English
Publish: September 8, 2005
An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.