Third Generation R & D: Managing the Link to Corporate Strategy
Philip A. Roussel
224 pages, Hardcover
ISBN: 0875842526
ISBN13:
Language: English
Publish: 670492800000
Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department’s directions into the company’s overall strategy. Annotation copyright