Unleashing the Ideavirus
Seth Godin
None pages, Paperback
ISBN: 074322065X
ISBN13:
Language: English
Publish: January 1, 2002
BuisnessBusinessCommunicationEntrepreneurshipLeadershipMoneyNonfictionPersonal DevelopmentPsychologySelf Help
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses – a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn’t want to hear from traditional marketeers anymore.