Visionary Selling: How to Get to Top Executives and How to Sell Them When You’re There
Barbara Geraghty
240 pages, Hardcover
ISBN: 0684839857
ISBN13:
Language: English
Publish: February 6, 1998
A sales consultant goes beyond a basic, sell-the-product philosophy to suggest that sales presentations should be based on bottom-line future business results because that is what top company officers are interested in. 20,000 first printing.